teardrop
[f rom Marcuse__] __The New Forms of Control A comfortable, smooth, reasonable, democratic unfreedom prevails in advanced industrial civilzation,a token of technical progress. Indeed what could be more rational than the supression of individuality in the mechanisation of socially necessary but painful performances ; If the individual were no longer compelled to prove [her] self on the market, as an [un] free economic subject, the disappearance of this kind of ‘freedom’ would be one of the greatest achievements of civilization. For “totalitarianism” is not only a terroristic political coordination of society, but also a non-terroristic economic-mechanical coordination which operates through the manipulation of needs by vested interests. It thus precludes the emergence of an effective opposition against the whole. FOR THIS BEAUTY INDUSTRY THESIS THE WHOLE IS LOVE, THE ECONOMY OF OUR HEARTS; TO MOUNT AN OPPOSITION IS TO THREATEN ROMANCE AND DREAMS OF THE HEART BUT ALSO OF COURSE THE ECO